2004 Acura Rsx Type-s Coupe 2-door 2.0l on 2040-cars

Auto blog

Acura launches ad spots for Seinfeld's Comedians in Cars Getting Coffee

Acura and Jerry Seinfeld are expanding their partnership as season three of the comedian's web series, Comedians in Cars Getting Coffee, prepares to debut. Seinfeld has paired with director Barry Sonnenfeld to create a series of ads for the luxury brand showcasing the new Acura RLX and MDX.
There are eight spots, written by Seinfeld and directed by Sonnenfeld, that seemingly mock advertisements of the 1960s, with a deep-voiced, smooth-talking host highlighting the cars in question. It's all very folksy, Leave it to Beaver style humor. We'd be lying, though, if we said we weren't reminded a bit too forcefully of Dodge's successful range of Will Ferrell ads when watching the eight Acura spots.
"My idea for Comedians In Cars Getting Coffee was to show this certain aspect of the stand-up comedy world in a way that comedy fans would enjoy experiencing as if they were there," said Seinfeld. "There is absolutely no doubt that without Acura's support I would not have been able to continue beyond the initial experiment. And now Acura has enabled me to extend the concept by creating ads that fit the comedy tone of the show."

Acura recalls 2013-2014 ILX, ILX Hybrid over fire-prone headlamps

The Acura ILX just can't seem to catch a break. The Japanese automaker recently decided that the ILX Hybrid would no longer be offered in the US for the 2015 model year. Now, a possibility for fires has also cropped up in the compact luxury sedan. Acura has announced a recall of 14,078 examples from the 2013 and 2014 model years because the headlights could overheat and ignite the car. The company also issued a stop-sale for examples still at dealers until they can be repaired.
The campaign covers ILX and ILX Hybrid models with halogen projector headlights from specific build dates. The problem is that the headlights aren't cooled sufficiently when the cars aren't moving. After several hours of sitting with them on, it's possible for the lights to build up so much heat that they melt and potentially cause a fire.
To Acura's knowledge, there was only one case of an ILX actually catching fire due to this problem, though. According to the National Highway Traffic Safety Administration defect notice, a car was idling at a dealer for about two hours when the model went up in flames. The automaker brought the vehicle in for a detailed investigation to find what caused the blaze.

2014 Acura RDX adds new standard features, starts at $34,520*

Coming off a complete redesign for 2013, the second model year the second-generation Acura RDX has received a few tweaks to its equipment packaging and a slight increase in pricing for 2014. With all models receiving a price hike of $200, the 2014 RDX will now have a base price of $34,520 (*not including $895 for destination).
New for the 2014 RDX, Acura has included even more technology to the standard models, including a push-button starter, rear-view camera and an updated audio system that delivers Pandora Internet radio, SMS text messaging and Active Noise Control. Buyers will still be able to add all-wheel drive and the optional Technology Package. Scroll down for a press release breaking down more features of the 2014 RDX and complete model pricing.