Acura Nsx 1998 T Monte Carlo Blue on 2040-cars

Auto blog

Acura NSX bodywork to be sheathed in zirconium e-coat, fewer paint layers

Automakers make halo cars to drum up excitement and show off what they can do, but there's more to it than that. Advanced platforms allow a company's engineers to experiment with all sorts of technologies. And in the case of the upcoming new Acura NSX, that includes new paint processes.
Speaking with Autoline in this video interview, Honda's North American Senior VP Jon Minto talked about an innovative zirconium e-coat which it's applying to the new NSX. Unlike some experimental paints developed for Formula One, however, this coating is not designed to minimize drag or enhance cooling: it's designed to be more environmentally friendly.
It's one of a few measures which Honda is implementing on the NSX before expanding it to more accessible models, along with another process that uses fewer coats to reduce energy consumption by 40 percent. Watch the interview with Autoline host John McElroy right here.

These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

eBay Find of the Day: S.H.I.E.L.D.'s Acura MDX from The Avengers

Planning to dress up as Agent Coulson for Halloween next year? We've got the perfect accessory to complete your Level 7 costume. On eBay Motors at this very moment is an auction for an Acura MDX S.H.I.E.L.D vehicle, one of only 10 made that the seller claims was used in filming of The Avengers.
The crossover is being sold by Scottsdale Motor Company, and while the eBay auction is up to nearly $19,000 with less than four days remaining (at the time of this writing), the dealer's website is asking $42,900 for this piece of movie memorabilia.
What you see is no mere prop, though. This S.H.I.E.L.D. vehicle is a proper 2011 MDX, equipped with the available Technology Package and leather from the factory. The flat black paint was even applied by Acura itself, and the graphics were added by the film studio's art department.