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Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

Acura recalling 76,000 TSX sedans in certain cold-weather states

Parent company Honda is issuing a recall for Acura TSX vehicles from model years 2004 to 2008, for a rather interesting fault with the electrical systems (well, kind of). It seems that TSX made between during that range have carpeting that degrades when it becomes saturated with "corrosive materials for deicing." The carpeting is in contact with each Acura's electronic control unit, which may in turn rust or become corroded as a result. All of that business could cause the engine to stall.
Acura is singling out cars registered in states that use these corrosive deicing materials (presumably road salt): Connecticut, Delaware, Illinois, Indiana, Iowa, Kentucky, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Vermont, Virginia, West Virginia, Wisconsin and the District of Columbia.
Owners of affected vehicles will be notified by Honda and instructed to bring their cars into the nearest Acura dealership. Dealers will inspect the ECU for damage, replace if needed, and cover with a waterproof piece; all free of charge. Check out the official recall notice below.

Acura TL gets its top chopped

The roofless Acura TL you see above is a product of Newport Convertible Engineering. No stranger to taking the lids off of Acuras - and a bunch of other cars, like this Jaguar XJ and this Toyota FJ Cruiser - NCE says it was the first US coachbuilder to produce an Acura NSX convertible.
NCE says the conversion takes about six weeks to complete, comes with a five-year warranty from the supplier and doesn't void the original warranty from Acura. On top of that, the interior fitments like sun visors, trunk space and rear seat belts all remain unaltered. Customers who are absolutely against the B-pillar can have it removed, but NCE says "The vehicle will be designed differently without the center bar."
To our eyes the TL looks pretty all right without a roof, and with stripes. NCE will shortly be preparing convertible versions of the 2013 Range Rover Supercharged Autobiography, Porsche Cayenne and Cadillac XTS. For Acura owners, there's a press release below with information on NCE if you have a TL and an urge to go way beyond the sunroof.