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Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

2015 Acura TLX confirmed for New York debut

Acura has announced that the 2014 New York Auto Show will see the arrival of the production TLX - the sedan that will replace both the TL and TSX in the company's lineup. The TLX was already previewed at the 2014 Detroit Auto Show as a near-production concept model, meaning we already have a very solid idea of what the 2015 model will look like.
What we didn't know, was that Acura has finally gotten on board with some advanced powertrains, rather than just plucking stuff from the Honda parts bin. Okay, that's kind of a lie. We've seen both of the TLX's engines in previous Honda products - a 2.4-liter, VTEC four-cylinder and a 3.5-liter VTEC V6 from the Civic Si and Accord, respectively - but the transmissions will be totally new.
First, an eight-speed, dual-clutch automatic will be paired with the base four-pot. The V6, meanwhile, will get a nine-speed automatic. Unfortunately, there's no mention of a manual gearbox. Acura's Precision All-Wheel Steer will be standard on the front-drive variants for both engines, while the 3.5-liter V6 will also be available with the brand's Super Handling All-Wheel Drive.

2013 Acura TL Special Edition rolls up carrying $37,405* price tag

Acura hasn't done a whole lot with its aging TL line in recent years, the sedan only getting a very mild refresh for the 2012 model year. And while we don't see that changing anytime soon (as we reported earlier, the car is likely going to be replaced with a new TLX sedan that will serve as the replacement for both it and the smaller TSX), Acura is offering this new 2013 Special Edition TL, priced from $37,405 *plus $895 in destination fees.
The new TL SE slots in just above the base model and below the TL with Technology Package in terms of pricing, but offers a bit more in the way of added content. Special Edition features include unique 10-spoke, 18-inch alloy wheels, a body-colored decklid spoiler and the appropriate SE badging. Keyless entry with pushbutton start is also standard on the Special Edition model, and the whole package is available in four exterior colors - Bellanova White, Crystal Black, Graphite Luster and Silver Moon - all with a dark leather interior.
Acura will offer the Special Edition with the TL's base engine, a naturally aspirated 3.5-liter V6 good for 280 horsepower and 254 pound-feet of torque, mated to a six-speed automatic transmission. The Special Edition is on sale now, and you can peruse all the other official details in Acura's press blast below.