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Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

Acura TSX Sport Wagon on the way out?

With Acura widely expected to consolidate its TSX and TL sedans into one model line in the near future, the fate of the TSX Sport Wagon is unsurprisingly in doubt. The long-rumored one-for-two sedan replacement is said to be dubbed TLX, and will sit above the Honda Civic-derived ILX, a model that already encroaches on the TSX's pricing and size. According to Ward's Auto, Acura officials are refusing to confirm that today's TSX wagon - effectively a re-schnozzed European-market Accord estate - is facing extinction. Reading the tea leaves, however, things certainly don't look good - the European Accord itself is said to be on the bubble and may not be replaced.
The TSX Sport Wagon was brought to the US as a niche play for the 2011 model year, with Acura of Canada taking a pass on the bodystyle. Officials said at the time that it hoped to shift 4,000 units per annum, roughly a 10-percent sliver of US TSX sales. And while Acura doesn't normally break out the wagon in its sales reports, Autoblog was able to obtain the model's totals for the last two years: the company sold 3,210 Sport Wagons in 2011, improving to 4,234 units last year. The current 2013 model began trickling into showrooms in December, but some dealers are still looking to clear out remaining 2012 models at handsome discounts.

Ludacris discusses Fast and Furious 7 and his 1993 Acura Legend

It's easy to think of most wealthy celebrities as egotistical, materialistic individuals who own a Ferrari for every day of the week. The reality, though, is often much less severe. See, they can get attached to things, like cars, just like normal folks. Take Alfred Morris, for example. A 22-year-old running back with the Washington Redskins. Morris still drives the 1991 Mazda 626 that he had in college, despite a healthy $2.2 million contract.
Rapper/actor Ludacris is an even more extreme example of automotive loyalty. With an estimated net worth of over $70 million, Luda has the money for his own private plane. Yet that wealth doesn't stop him from regularly driving the 1993 Acura Legend he has had since before he found fame.
Ludacris, whose real name is Chris Bridges, recently discussed his old Acura during an appearance on the Ellen DeGeneris Show to promote his new album. It sounds like he's put 10,000 miles on the trusty sedan since it last popped up online less than a year ago, so it's pretty clear that he drives it on the regular. In fact, Ludacris says he still pens new songs sitting inside it, just like he used to back in the day when he was starting out.