2003 Acura Cl Type S Navi on 2040-cars

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Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

2014 Acura MDX goes for a camouflaged cruise

While the often misunderstood (and infrequently purchased) Acura ZDX may be going the way of the dinosaur, the company's far more conventional and successful MDX SUV is evolving. In fact, the 2014 MDX seems to be coming along rather nicely, if this latest set of spy images is any indication.
In the camouflaged prototype we see here, it is evident that Acura designers are going for a beefier look for the MDX front end. The current car's pointed and beaked nose are nowhere in evidence on this tester, though some version of Acura's prominent shield grille does seem to remain.
It's a bit difficult to tell if the shape of the glasshouse is much revised on this new car, as the camo is applied in such a fashion as to obscure the post C-pillar design. But it does seem as though, when we look hard at the full-profile shots of the MDX, that the wheel-arch bulges and side character lines of the current vehicle have been replaced with much simpler surfacing.

Watch an Acura NSX prototype lap the track at Mid-Ohio

As promised, Acura trotted its NSX prototype out to the mass of waiting fans ahead of today's Honda Indy 200 IndyCar race at Mid-Ohio. The hybrid supercar took to the track for a fast lap, and Acura was kind enough to attach a score of cameras to the car in order to share the event with the rest of the world.
The blue-wrapped NSX looks pretty darn good on a race track, if we do say so ourselves, and its V6 engine, coupled with its three electric motors and lithium-ion battery pack, sounds awfully sweet at full song. The automaker is promising to release its new NSX in 2015, which is still quite a ways away, so we don't expect this exhibition lap to be the last time we see a prototype in action ahead of a production debut.
Want to see the video? Of course you do. Scroll down to see the NSX take to the track like a fish takes to water.